Using Operators to Improve Results
By utilizing special symbols when typing in your search query, you can actually narrow down your search results to pinpoint exactly what you’re looking for. There are a variety of ways that marketers can use this functionality.
Let’s take a look at two the most important operators that will make routine Google searches easier.
1. Identify Competitors and Similar Websites
I’m sure you already know who your competitors are, but did you know that you can also find websites similar to yours by using this operator in Google?
related:[website URL]
Keep in mind, you don’t need to add a space between the colon and the website URL (and If you do, you’ll receive results pertaining to your own website rather than competitor sites).
2. Search a Website for Specific/Relevant Content
When publishing content, adding relevant internal links is key for getting visitors to read other content on your site and to optimize your content for search engines.
A great way to easily find that relevant content is by using the operator identified below.
site:[website URL] [keywords]
Here’s an example of articles pertaining to the keyword “Google” on IMPACT’s site, that I might want to consider linking to within this article.
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